Cookie Policy

Last updated: 6 October 2025

This Cookie Policy explains how OFM4x4 UK LTD trading as www.ofm4x4.co.uk (“we”, “us”, “our”) uses cookies and similar technologies on our website. It should be read together with our Privacy Policy.

What are cookies?

Cookies are small text files placed on your device by websites you visit. They help sites function, remember preferences, and improve performance and analytics.

Types of cookies we use

Strictly necessary: Required for core features (basket, checkout, account). These cannot be switched off.
Performance/analytics: Help us understand usage (e.g., Google Analytics 4) to improve pages and products.
Functionality: Remember choices, such as language or region.
Advertising/measurement: May include pixels (e.g., Meta) to measure campaign performance and show relevant ads.

Cookies we may set

Session cookies (expire when you close your browser).
Persistent cookies (stay for a defined period, then expire automatically).
First-party cookies (set by us) and third-party cookies (set by analytics/advert partners).

Managing cookies

On your first visit, you’ll see a cookie banner where you can accept or manage non-essential cookies. You can also change settings in your browser to block or delete cookies. Blocking some cookies may impact site functionality (e.g., basket and checkout).

Third-party services

We may use services such as Google Analytics 4 and Meta Pixel. These providers may set their own cookies and process usage data. See our Privacy Policy for details.