Cookie Policy

Published: 22 October 2026. Version: 2026-10-22-r2.

OFM4X4 UK LTD, company number 14281109, registered in England and Wales. Registered office: 84 Balmoral Road, Watford, WD24 4ET, United Kingdom. We are not VAT registered. We operate the online store OFM4x4.co.uk. Orders, cancellations and complaints: office@ofm4x4.co.uk; telephone 020 4577 0208. Privacy enquiries: privacy@ofm4x4.co.uk.

Online business: no customer visits, collections or in-person returns. Our authorised postal/courier return address is OFM4X4 UK LTD, 84 Balmoral Road, Watford, WD24 4ET, United Kingdom. Send returns by post or courier; do not attend in person. Include your order reference where available. Contact us if you need help arranging a suitable carrier; our permission is not a condition of exercising a statutory right.

1. How choices work

Cookies store information in your browser. Similar rules also cover other storage and automatic device-access technologies. We use necessary technologies for shopping and security. Optional analytics, advertising and support-chat services require the relevant choice in our controls. Continued browsing, silence or accepting Sales Terms does not grant that choice.

Use to reopen the controls. “Reject optional” leaves optional categories off; “Accept all” enables them; the settings view lets you choose categories individually. Choices apply to this browser and device. You may continue shopping after rejecting optional services.

2. Technologies and purposes

Technology / provider	Purpose and choice	Retention
OpenCart session identifier, basket, currency and language preferences	Session, basket, checkout, account access, security and requested display preferences. Necessary where needed to provide the feature you request.	The session identifier is typically session-based; a server session or a remembered currency/language preference can persist according to the store setting. Browser closure does not necessarily delete every functional cookie.
ofm_consent_v1 and Google consent-choice flags	Remember the categories you selected and communicate the choice to tags. These preference records are not permission for unrelated tracking.	Up to 180 days, unless you change or delete the choice earlier.
Google Tag Manager and Google Analytics 4, including _ga and _ga_… where set	Optional analytics: visits, product interactions and purchase-event measurement. The Google tag container loads only after analytics is enabled. Advertising storage remains denied unless the advertising choice permits it.	Google Analytics cookies can persist for up to two years, subject to configuration and renewal. We seek a fresh store consent choice after 180 days.
Meta Pixel, including _fbp and potentially _fbc	Optional advertising measurement. The pixel loads only after advertising is enabled. Cookie availability depends on the interaction, such as arriving through an advertisement.	Typically up to 90 days, subject to the provider's configuration and browser restrictions.
AnyChat support widget	Optional support chat. The external widget loads only when you enable support chat in the controls. It may process device, interaction and conversation information needed for the support service.	Provider- and interaction-dependent; the service may keep a conversation or session identifier. You can disable future loading through our controls.
Payment-provider and anti-abuse technologies	Technologies necessary to complete a payment or protect a requested transaction can be used when that service is engaged. This is not permission for unrelated payment-provider advertising.	According to the engaged provider's service and applicable notice.

This table distinguishes technologies identified in the store from examples that a provider may set after the relevant choice. Names and duration can change with browser or provider settings; it is not a claim that every listed cookie is set on every visit. Google Fonts delivers font files used in the site's appearance and receives the network information needed to deliver them.

3. Withdrawal and deletion

Changing an enabled category to off stops its future loading and reloads the page so already loaded optional scripts do not continue running on that page. The control also attempts to remove the Google Analytics and Meta cookies accessible on this site's domain. Browser privacy controls can remove other site data, including third-party cookies that this site cannot delete. Withdrawal does not erase information already lawfully received by a provider or cancel an order.

You may block cookies in your browser, although blocking necessary session data can prevent login, basket or payment functions. Rejecting optional cookies in our controls does not intentionally block those shopping functions.

4. Legal basis and more information

Our optional analytics and advertising controls use consent. Although UK law now has limited exceptions for certain statistical and appearance purposes, we do not assume that our entire Google or Meta configuration qualifies for an exception. Personal-data use, recipients, transfers and your rights are explained in our Privacy Policy. Questions or complaints: privacy@ofm4x4.co.uk.

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